Well, the festive period is one of the most social times of the year and you’ll need a social media strategy in order to make the most of it.
It’s not enough to simply churn out content. You’re social media content needs to add value for your customer. The key to sharing the right content is setting goals and choosing the right social channel.
Research from US firm Offerpop has identified what networks professional marketers are spending their money on, what their goals are and what emerging networks wield the most potential and created the infographic below. Check it out, make the most of their findings and good luck with developing your own strategy for success this Christmas.
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