- Offer free drinks
While many hairdressers do provide free teas and coffees, ensuring that your tea and coffee is really good will add to your customers overall experience. You could even take this one step further by offering more than just tea and coffee – wine, beer and even cocktails are a great way to make the customer experience more sociable and enjoyable.
- Offer birthday gifts
Finding out your clients’ birthday and sending them a discount voucher will add a personal touch to your service that will not be forgotten any time soon.
- Make the entire experience comfortable
Your customers spend a lot of their time in your shop sitting down – make sure that your chairs are comfortable throughout your shop from the waiting area to where customers actually get their hair cut.
- Make hair washing relaxing
We’ve already mentioned comfort but take this to the next level when washing customer’s hair and train your shampooists in head massage – we’ve all had our hair washed by someone we can assume is related to The Hulk so we know what an impact this could make on the customer experience.
- Provide samples of the products you use
This is not only added value to the service you’re providing but it also creates a great opportunity to promote and cross-sell other products you provide. You could also consider selling hair accessories to become your customers’ one-stop shop for hair products.
- Make sure that your customers are aware of your other services
Many hairdressers will cut fringes for free but it’s surprising how few of their customer’s actually know about this. So if you offer additional services tell people about them – especially if they add value for your customers.
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