Get closer to your customers
Heading into 2015, every business owner should be looking at the relationship between their customers and their business and treating it as a relationship and not just a transaction!
The notion of building a relationship with customers requires a business to deliver value before, during and after the transaction. After all, the value to your business of a happy customer who comes back time and again is far greater than a customer who buys from you once. So make customer service a priority for 2015.
Refresh your online presence
If you have a website, make sure it’s up to date and give it a good make over if need be. In the digital age, your online presence is the first thing many potential customers will see of your brand and you can’t beat a good first impression – just like it’s difficult to recover from a bad one!
Don’t make do
We’ve all got equipment or software that could really do with updating but we just haven’t gotten round to doing it. But if your slow computer or out of date software is holding the growth of your business back then it’s time to invest in some new equipment. Make January the month that you finally get round to getting your systems and software up to date and fully optimised to increase the efficiency of your business!
Take time for yourself
Most importantly, reward yourself! Can you remember why you went in to business in the first place? Because you were passionate and you fell in love with the concept! Don’t let yourself suffer from burn out and lose sight of your goals. It’s equally important to achieve your personal goals away from the business as it is to achieve your business goals!
Think about your exit strategy
You may not be thinking of selling your business or retiring any time soon, it’s always important to have a plan for when the time comes. If you start thinking about it early, you can start to put in some of the groundwork now. Having a strategy in place for enabling your business to operate without you will make it much more attractive to potential investors.
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